AEW launches branded headphones including Swerve Strickland edition
AEW is getting into the headphone business.
Announced on Wednesday, the promotion is partnering with Heavys on three different styles of branded headphones that are now available on ShopAEW for $289 each.
One is a Swerve Strickland edition, featuring his “Whose House?” logo and catchphrase. Another is a “Sickos” edition with the AEW logo wrapped in barbed wire while another edition has the AEW logo. They are also selling just the headphone shells with the logos for $39 each.
Prince Nana wore a pair of the headphones to the ring for Strickland’s Dynamite match against Daniel Garcia while AEW released a :30 spot on X prior to the show.
The headphone maker was founded in 2022 after a successful Kickstarter campaign. They work with a variety of musical acts on officially licensed shells including Aerosmith, Def Leppard, Motorhead, Queen, Cannibal Corpse, Shinedown and more. AEW is the first sports/sports adjacent brand they have worked with.
Earlier on Wednesday, AEW announced a formal partnership with Dos Azul Tequila.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.