AEW partnering with national sports bar chain to promote NFL lucha masks
AEW is continuing to lay out a course for selling and promoting their NFL lucha mask line, announcing a partnership Thursday with a national sports bar chain to do so.
Centered around the three days of the NFL Draft on April 23-25, AEW and Tom’s Watch Bar will give away a “limited number of AEW NFL officially licensed lucha masks” on those days according to a media release.
Also from the release:
“Fans can visit any Tom’s Watch Bar location on 2026 NFL Draft days to enter for a chance to win an exclusive prize package that contains items from Tom’s Watch Bar, two tickets to an upcoming AEW Dynamite or AEW Collision live event, and an AEW NFL officially licensed Lucha mask. Tom’s Watch Bar is the only place where these limited-edition masks will be available to win in person.”
Officially announced Wednesday, the masks are AEW’s first-ever collaboration with the NFL.
The bar & restaurant chain sports 18 locations in 14 states as well as Washington, DC. One of those is not in Jacksonville, Florida — the home of Tony Khan’s Jaguars. However, there is one in Orlando where the Jaguars will play for the next few seasons as their new stadium undergoes massive renovations.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.