WWE NXT Heatwave & AAA event running head-to-head with AEW All In
The days of WWE NXT avoiding running head-to-head with AEW pay-per-views appears to have ended and they are calling in some additional backup.
As Sunday’s Great American Bash was airing against AEW x NJPW Forbidden Door Sunday, NXT announced that this year’s Heatwave will air on Sunday, August 30, preceded by a AAA event that kicks off at 12 pm Eastern. That is the same day as AEW All In from London’s Wembley Stadium. The time has yet to be announced, but it’s assumed to kick off in the early afternoon Eastern in the U.S. as in previous years.
The NXT and AAA events will take place in Edinburg, Texas, with tickets going on sale on July 8. The NXT portion will air on The CW while it’s unknown if the AAA portion will run on YouTube. The times for each show were also not announced.
The game of one-upmanship was in full bloom in 2025 as the Great American Bash ran against AEW All In: Texas in the afternoon followed by the Bill Goldberg retirement match on WWE Saturday Night’s Main Event in the evening.
That was followed by the 2025 edition of Heatwave running on the same day as Forbidden Door that began in the afternoon followed by WWE Wrestlepalooza being announced on the same day as AEW All Out, a show that was then moved to the afternoon afterward. AEW WrestleDream, Full Gear and Worlds End did not have any direct WWE competition.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.